Since July last year you have to pay VAT on all goods you import to Europe, even cheap ones. Now DHL, FedEx etc. take care of customs but will charge you an additional fee (capital provision commission) for paying VAT for you in advance, at leased 15 Euro. If you join EU's Import-One-Stop-Shop (IOSS) program, we can pay our VAT with the customs declaration process in advanced via Blackship.